INTRODUCTION
As it is rightly said, “Content is the king”, and it sure is. One of the key aspects of digital marketing today is Content Writing. Without good quality content, there will be no good website, no relevant information on the internet, and so on.
WHAT IS CONTENT?
Content is any relevant and authentic piece of information which is written for your audience to read. Therefore, it is essential to have good SEO optimized content on your website, blog, social media, flyers, emails, etc.
One of the key roles of content writing is creating a blog. Highlighting your brand through a blog is an excellent way to create awareness about your brand.
WHAT IS COPYWRITING?
Copywriting is very objective and goal-driven. The primary aim is to make your users take a particular action. This can be done through call-to-actions (CTAs), email subscriptions, and anything that urges your visitors to make a purchase or convert.
Content Marketing vs Copywriting
The obstacles faced by both copywriters and content marketers are similar. Both of them have a brief time span to grab the reader’s attention.
According to research, readers spend only two minutes on a blog. Therefore, copywriters also have only minutes to catch a client’s attention.
The primary goal of Content Marketing might be amusing the reader, brand building, educating, etc.
The main purpose of Copywriting is the get the user to take a specific action.
But how can you do so? Here are some tools which might help you generate top quality content for your piece: